FUJINON Cabrio lens relied on for Live 4K broadcast of Canada’s iHeartRadio Much Music Video Awards
Bell Media, one of Canada’s premier multimedia companies, produced a live-to-air UHD broadcast of the iHeartRadio Much Music Video Awards (MMVAs) in downtown Toronto in June, with an extensive set up that included a 4K OB truck from Dome Productions. Along with the 4K truck from Dome, the outdoor event employed two audio mobile trucks from Broadcast Audio Services (BAS) and Livewire Remote Recorders, an on-site broadcast control room and two audio mixing rooms. Bell Media was set on a wide-angle look but didn’t want the barrel distortion common with 2/3” sensor wide-angle lenses, so they turned to the PL 14-35mm Cabrio lens from the FUJIFILM Optical Devices Division.