ENCO is introducing a new ChatGPT-inspired solutions, ENCO-GPT, which uses the chatbot to generate language responses from text-based queries added to automated TV production workflows. ENCO-GPT can summarise news stories to fit a specific run time in a broadcast schedule by condensing a lengthy written news article into a few sentences, or inject breaking news updates within live ad breaks
   

ENCO president Ken Frommert said the solution is ready for use. “AI can be thoughtfully integrated into products like ENCO-GPT that solve problems and create new opportunities for broadcasters today,” he added. “It is quick to rollout, free of labour-intensive integrations and fully functional for automated broadcast production workflows.”

ENCO-GPT simplifies copy creation within TV and radio broadcasts and programme streams, according to the company. It automatically creates ad copy on behalf of sponsors. For example, a producer can leverage ENCO-GPT to produce audio content for an auto dealership that committed to a recent media buy without producing their own ad content. ENCO-GPT ingests text from the producer with details on an upcoming special sale, with highly accurate, immediate turnaround of synthetic speech that is ready to air.

ENCO-GPT can also summarise news stories to fit a specific run time in a broadcast schedule by condensing a lengthy written news article into a few sentences, or inject breaking news updates within live ad breaks.

Frommert sees an opportunity to go bigger with both solutions, especially in the case of ENCO-GPT. “We see opportunities to convert a morning or afternoon drive radio show into a short-form podcast, or summarize an 11pm local news programme for the TV station’s website,” said Frommert. “ENCO-GPT offers a compelling glimpse into the future of content repurposing by summarizing long-form segments into smaller bites. It offers our customers a seamless way to publish content in diverse forms.”