Virgin Media has partnered with Globecast to launch the UK's first dedicated 4K UHD entertainment channel, Virgin TV Ultra HD. Cinegy’s broadcast playout engine, Cinegy Air PRO, is used to allow the building of the “Channel in the Cloud” clearly showing the benefits of cloud technologies in being able to launch a complete service in a fraction of the time it would have taken traditionally.
Ian Redgewell, Head of Media Management, Globecast, said, “If we weren’t cloud-based, we would have had a very hard time achieving this in the short amount of time we were given. Cinegy convinced us that, using the cloud, even UHD/4K is no problem.”
Daniella Weigner, Managing Director of Cinegy said, “We are confident that by showing a premium UHD/4K channel can be launched and run very quickly from the cloud, it will encourage more broadcasters to do the same.”
Stephen Featham, Director, Digital Entertainment Operations with Virgin Media, added: ”With the launch of Virgin TV Ultra HD we're giving our customers the ultimate entertainment viewing experience with must-see shows in incredible, crystal-clear picture quality. ”
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