FUJIFILM received the award for its premium 4K UHD broadcast zoom lens “FUJINON UA80x9” which boasts optical performance compatible with 4K cameras. The prestigious “iF Design Award” is an international design award launched in 1953 by the “iF” International Forum Design in Hannover, Germany. It is one of the worlds three most prestigious design awards, alongside Germany’s “Red Dot Design Award” and the United States’ “IDEA Award.” The UA80x9 was selected in recognition of not only exterior design, but also because of its advanced product performance and ease of use.
   

The UA80x9 (9-1440mm) with OS-TECH (optically stabilized) and UA22x8 (8-352mm) next generation 2/3-inch 4K UHD broadcast zoom lenses with 16-Bit encoders are compatible with 4K cameras. The applied EBC coating (electron beam) and “floating focus systems” which control multiple lens groups according to the shooting distance, delivering high-resolution, high dynamic range images thru the entire focal range, from close-up to infinity; enabling 4K HDR video production with a realistic visual sensation with premium picture quality.

Fujifilm is proud to have several of its products chosen for the iF Design Award out of a large number of entries submitted from across the world, and will continue to achieve excellence in product development. Fujifilm  will continue to tap into its optical, high precision forming and assembling technologies that have been nurtured over many years to develop and supply innovative products that address the diversifying needs of TV broadcast and cine productions.

The company has been engaged in the development and production of Fujinon TV & Cine lenses for over 50 years, enabling exceptional content creation around the globe. As a three-time (3) recipient of the prestigious “Emmy Award” for outstanding technological developments, the “IF Design Award” and “Red Dot Design Award”- Fujinon broadcast & cine lenses have repeatedly set the benchmark in the evolution of optical technology.